Privacy policy

Last Updated: May 2026

At SULM8 ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store. By using our services, you agree to the collection and use of information in accordance with this policy.

1. Personal Information We Collect

We collect information that identifies you or can be reasonably linked to you. This includes:

  • Contact & Account Details: Name, billing address, shipping address, phone number, and email address.

  • SULM8 Specifics: Shoe size, fit preferences, and custom design specifications (essential for our "Handcrafted" and "Batch" production models).

  • Financial Information: Secure transaction details, payment confirmation, and form of payment.

  • Usage & Device Data: Information about your device, browser, IP address, and how you navigate our store.

2. Children’s Privacy

Our services are not intended for children under the age of 18 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@sulm8.co.za so that we may delete it.

3. How We Use Your Personal Information

We use your data to honor our promise of being your "solemate":

  • Fulfillment: To process payments, fulfill orders, and manage custom-batch manufacturing.

  • Experience: To remember your fit preferences and provide a tailored shopping journey.

  • Communication: To send order updates, shipping notifications, and marketing (with your consent).

  • Security: To authenticate your account and prevent fraudulent activity.

4. International Data Transfers

SULM8 is powered by Shopify. Your personal information may be transferred to, stored, and processed in countries other than South Africa (including the United States, Canada, and Ireland). We ensure that any such transfers are protected by appropriate safeguards, such as standard contractual clauses, to ensure your data remains protected in accordance with applicable data protection laws, including POPIA.

5. How We Disclose Personal Information

We share your information only when necessary:

  • Service Providers: With Shopify, payment gateways (e.g., PayStack/Yoco), and shipping carriers (e.g., The Courier Guy) to deliver your products.

  • Legal Reasons: To comply with applicable laws, respond to valid legal processes, or protect the rights and safety of SULM8 and our users.

6. Security and Retention

We implement appropriate security measures (including SSL encryption) to protect your information. While no internet transmission is 100% secure, we use industry-standard practices to safeguard your data. We retain your information only as long as necessary to provide our services, comply with legal obligations (such as SARS requirements), or resolve disputes.

7. Your Rights and Choices

In accordance with POPIA, you have the right to:

  • Access/Know: Request a copy of the personal information we hold.

  • Correct: Update inaccurate or incomplete data.

  • Delete: Request that we erase your personal information.

  • Opt-out: Unsubscribe from promotional communications at any time.

Contact Us

Should you have any questions about our privacy practices, please reach out to us:

  • Email: support@sulm8.co.za

  • WhatsApp: +27 67 102 2615

  • Physical Address: Shop 12, The Clubhouse Centre, Malibongwe Road, Ferndale, Randburg, 2194, South Africa

  • VAT Number: 4640307593